REDLINE SUPPORT

SUPPORT TO SUCCEED

When you join the RedLine Athletics family you get the full support of a experienced and dedicated team. Let our expertise help you get your location open and begin implementing our well rounded and professional revenue driving programs.

RedLine Athletics Training Centers work within a Master Broker platform which allows for rapid growth of the brand. Our Master Broker and corporate teams will assist in running territory demographics, negotiate lease terms, and answer any other questions you may have. Our Master Broker is tenant represented only, meaning that you know that there is always somebody on your side.

 

Upon becoming a franchisee, your first step is finding a location for your RedLine Athletics Training Center. With the help of our Master Broker team, who represents tenants only, you will be provided the right data and analytics to find the best location. We utilize detailed mapping and demographics to assist you in your site search.

 

The ideal site is anywhere from 7,500 square feet. It is preferable to have a location that has signage viewable from major traffic areas to receive the most recognition.

 

Once a few ideal sites are found, us and our Master Broker will assist in negotiations of your lease including teaching you all documents that go along with this process from letters of intent to your lease.

For somebody that has never opened a business before, this process can be very overwhelming. Luckily, we have the people and the documentation that make it much easier.

 

Once you sign your lease, your next step is to hire an architect to create your training center plans. A member of the corporate team will provide you with an initial layout so you can conceptualize the space. You will also be provided a highly detailed Specifications Book which lays out everything in the center from paint, to flooring, to furniture, and fixtures. Your architect will have all of the information they need to draw up your plans which will be reviewed and approved by the corporate team.

 

RedLine Athletics believes that each center should provide the same experience to all guests. This means that our flow and culture goes into every aspect of the design of your center.

 

Once your plans are approved, the corporate team will assist you in finding a general contractor to break ground on your new center. We will provide you with a Guide-to-Open which lays out every step along the way so nothing gets missed before your training starts.

Our training team will provide comprehensive training designed for you and your team to succeed. You will receive several training documents and manuals which will teach you all there is to know about the business. Along with documentation, our team will also provide initial franchise training, on-site opening training, and continued learning which will ensure that you and your staff are always prepared to handle daily operation of your center.

 

Once construction has completed, the regional developer will hold training in your center to fully prepare you and your staff for opening day. This training consists of hands-on teaching including the POS system, service techniques, and overall center etiquette. You will have a member from the corporate and/or RD team to support you on your opening day.

 

Our goal is to provide you and your team with the right tools to have the greatest opportunity for success.

Our proprietary operations manual will detail the key business systems needed to open, operate and grow your RedLine Athletics Training Center. From a start up check list to sales focused business processes you will have access to all our business systems. The RedLine membership model provides a predictable cash flow to fund operations and manage growth.

You will receive a comprehensive marketing manual with thorough local marketing programs and guidelines. You will have access to our library of proprietary marketing materials. Our national website will have unit level micro sites so you can localize your web presence and message. Local marketing coops will help generate market wide awareness for our brand and your location

Our suite of technology solutions will help you establish, manage and grow your business. The point of sale system will help you manage your business from a revenue, scheduling and client utilization standpoint. Your point of sale data will be imported into our core business review to help you grow your business to meet and exceed your revenue goals. Our Franchise Support Portal is a proprietary online tool that gives you access to all training, forms, policies and manuals needed to operate and grow your business

Meet Our Team

JOHN LEONESIO

Chairman of the Board

 

John Leonesio is a universally recognized expert in the heath, wellness and franchise industry, with more than 50 years experience. John personally launched Scandinavian Health Clubs and Massage Envy Franchise. He was also a founding partner of both The Joint Chiropractic, and Amazing Lash studios.  

CHANCE PEARSON

CEO

 

Experienced C-Level Executive with over 15 Years in the Health, Wellness & Fitness industry. Skilled in leading both sales and operations-based teams. Strong business development professional with a Bachelor of Science (BS) focused in Kinesiology and Exercise Wellness from Arizona State University.  

TJ O'Connor
Vice President of Development

 

TJ has been in the health and fitness industry since 2002. He has truly done it all, working in as a corporate executive with a franchisor with hundreds of locations, opening his own franchised locations, and building and selling his own fitness company. He is true leader with front line and top level strategic and tactical experience.

JACKIE WALLACE

Chief Financial Officer

 

Finance and administration professional with more than 9 years of franchising experience. Has a diverse background of management experience in different industries including franchising, health care, publishing and manufacturing.

RYAN COLE

Chief Information Officer

 

Technology professional with 15 years of experience in franchising at large scale brands including Massage Envy, Amazing Lash Studio and Sirius Day Spa. Responsible for directing the long term strategic and tactical goals, policies, procedures and day today operations of the Information Technology department

BRAD HINKLE

VP of Operations

 

Brad Hinkle is a former professional pitcher with both the Cleveland Indians and Pittsburgh Pirates. He is currently an experienced Vice President of Operations with over 10 years of experience in the sports performance industry opening, growing, and supporting training centers.

COBY CROUCH

Director of IT

 

Coby is a skilled Director of Information Technology with a demonstrated history of excellence and successful results working in the health, wellness, and fitness industries. He has worked in franchising for over 8 years and his background includes stops at Massage Envy and Amazing Lash Studio. 

JENNA MORFELD

Director of Athletics Performance & Education

 

Certified Strength and Conditioning Specialist and Director of Performance and Education with over 10 years in the coaching and human performance field.

CONNOR MIRACLE

Director of Operations

 

Experienced Director of Operations with a demonstrated history of excellence working in the health and fitness industry.

RONNY RECORD

Site Development Coordinator

 

Site Development specialist who has been responsible for opening over 100 franchise locations over several brands.

HANNAH LAIZURE

Internal Operations Support

 

Experienced Marketing skilled in Advertising, Integrated Marketing, Sales, B2B Marketing, and Marketing Strategy.

JAKE TUDOR

Technical Support Specialist

 

Dedicated IT Professional with rich history of technical and operational success in franchise support and development.

WHO IS JOHN LEONESIO

John Leonesio is recognized expert in the health, wellness and franchise industry, with more than 40 years’ experience. In the 1970's, Mr. Leonesio co-founded Scandinavian Health Spa's, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985. In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness. In 2002, Leonesio founded Massage Envy. In just 6 years, he took it from concept to a $300 million operation with more than 800 licenses awarded.

REDLINE'S COLLECTIVE TEAM FRANCHISING EXPERIENCE

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YEARS OF FRANCHISE EXPERIENCE
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FRANCHISEES TRAINED
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LOCATIONS OPENED ACROSS MULTIPLE BRANDS